August 25, 2003

Colorado Canine Adventure Trips Selects Ruff Wear as a Major Sponsor

August 25, 2003, Boulder, CO - Having a dog just became more fun: Boulder-based company Colorado Canines Adventure Trips offers "DogVentures" for you and your best four-legged friend. Owners Alex Teller and Rick Frankel have put together a range of options to suit all breeds, including rafting, backpacking, educational trips and luxurious relaxation.

"We wanted to create something that would become the Outward Bound or NOLS of canine adventures," said Teller. With three trips on the horizon and more to come, Colorado Canines Adventure Trips is off to a great start. With 66% of Americans bringing their dog alone for the ride [Source: American Animal Hospital Association, 2002], the company is well positioned to fill a niche in the adventure market.

Ruff Wear will be one of the Colorado Canines Adventure Trips major sponsors, a natural fit given Ruff Wear's focus on designing durable and innovative gear for Dogs on the Go®. "Ruff Wear was founded on the idea of helping people and dogs enjoy outdoor adventures together," said Geoff Peddicord, Ruff Wear Sales Manager, whose dog Mack accompanies him on various backcountry adventures. "We love the idea of supporting Colorado Canines' dog and human getaways."

Colorado Canines Adventure Trips include Rich Frankel's gourmet vegetarian food, cuisine that promises to impress even the most finicky carnivores. All dogs and humans receive a goody bag with treats from Colorado Canines Adventure Trips' sponsors. Upcoming Colorado Canines Adventure Trips promise to be a howlin' good time:

• September 5th-7th enjoy the fall colors with your canine companion on a 2-day camping and hiking trip in Aspen, Colorado for $200.

• This October, Colorado Canines Adventure Trips plans to host a one night getaway in Estes Park, Colorado where dog enthusiasts can learn more about canine nutrition and Bach Flower Essences, energy healing, and animal communication from experts Kate Solisti-Mattelon and Patrice Mattleton. Hiking and vegetarian cuisine included for $400.

• A canine and human spa weekend is planned for January in Aspen. Both dogs and humans will enjoy a relaxing weekend in the mountain and pampering. A great holiday gift for the dog lovers on your list!

Even if you don't have a dog, you can still enjoy Colorado Canines Adventure Trips. Alex and Rick have two chocolate labs and a German Shepherd, Jib, Gate, and Major respectively, who volunteer as "demo dogs."

Colorado Canines Adventure Trips plans to expand their offerings in 2004 with more backpacking trips, outdoor adventures, and relaxing getaways. For more information, contact Alex Teller at major@coloradocanines.com or 877-949-5069/303-449-5069.

To find our more about Ruff Wear's gear for Dogs on the Go® visit Alex's shop, Colorado Canines, at 1738 Pearl Street in Boulder, CO or visit www.coloradocanines.com.

Ruff Wear, For Dogs On The Go®, is the maker of the original collapsible water & food dog bowls, dog packs, dog boots, dog toys, overcoats, canine life jackets, first aid kits, travel bags, training and grooming supplies and gear for dogs of every description - from family companions to working dogs. Based in Bend, Oregon, Ruff Wear sells its products through specialty pet and outdoor retailers, as well as through www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!