February 10, 2004

Fashion Meets Function Meets Four-Legged Friends: Ruff Wear Introduces New Patterned Leashes and Collars for 2004

February 10, 2004, Bend, OR - Maintaining their position as the leading designer of gear For Dogs On The Go®, Ruff Wear has added yet another realm to their ever-expanding world of performance dog gear . . . fashion. At Ruff Wear, they understand that our beloved canine companions deserve more than the run-of-the-mill color selection when it comes to their everyday attire.

Ruff Wear has introduced four new patterns that will be available in their Hoopie Collar™, Top Rope™ Collar and Flat Out™ Leash, all available in April 2004. Designed with jacquard webbing, these collars and leashes are stronger than their ordinary counter-parts, but with a new, stylish look. Available in River, Roots, Daisy and Maze, these exclusive patterns will ensure that your canine can add fashionable to his or her list of fun, functional products.

Developed to capture all of the essential elements that a classic collar should have, the Hoopie Collar™ offers a mini D-ring ID attachment that separates the tags from the leash to eliminate clatter. With upgraded hardware, the Hoopie Collar is guaranteed to last you and your dog many a romp in the park or hike on the trail.

MSRP: $11.95. Sizes: S, M, L Solid Colors: Red, Blue, Yellow, Black. Patterns: River, Roots, Daisy, Maze (available in April, 2004).

The Top Rope™ Collar features a D-ring that reliably stays atop a dog's neck. Because it sits opposite a ballasted cast-metal buckle that hangs under the neck, the D-ring stays easy to see and grab. Leashes don't get tangled up when out for a run or walk. Durable hardware ensures this collar won't wear out, break down or fall off - it's built to last.

MSRP: $13.95. Sizes: S, M, L Solid Colors: Red, Blue, Yellow, Black. Patterns: River, Roots, Daisy, Maze (available in April, 2004).

Once again innovating standard pup products, Ruff Wear offers these new patterns in their Flat Out™ Leash for a stylish collar and leash combo. Features of the leash include six feet of brawny 1-inch nylon webbing, a traffic handle to ensure safe travel and control across busy streets and an adjustable handle long enough to reach around any waist for hands-free walking or running, or to attach to a hitching post.

MSRP: $15.95. Solid Colors: Red, Blue, Yellow, Black. Patterns: River, Roots, Daisy, Maze (available in April, 2004).

Ruff Wear, For Dogs On The Go®, is the maker of the original collapsible water & food dog bowls, dog packs, dog boots, dog toys, overcoats, canine life jackets, first aid kits, travel bags, training and grooming supplies and gear for dogs of every description - from family companions to working dogs. Based in Bend, Oregon, Ruff Wear sells its products through specialty pet and outdoor retailers, for more information please contact www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!