February 21, 2006 (Bend, Ore.)—Ruff Wear, the leading designer and manufacturer of gear For Dogs On The Go,® has announced several new representatives within its North American sales force. All are equipped and enthused to meet the needs of customers in both the outdoor retail and specialty pet markets.

The new sales representatives augment the talented and enthusiastic sales force currently in place, and Ruff Wear looks forward to continuing to establish the premium brand as a leader in both markets through these expanded sales efforts.

Jeremy Anderson will join Mark Lewis representing the Rocky Mountain States. Jeremy will be servicing the state of Colorado. Jeremy is a Colorado native who enthuses, “It feels really good to be representing a company that makes such a quality product that is in such demand. I've seen a lot of happy dogs at all of the shops I've visited!”

Other gregarious sales representatives include J.J. Pilgreen in Anchorage who will head the sales efforts in Alaska.

Wil Bryan and Adam Finken will team to represent America’s heartland - Iowa, Minnesota, North and South Dakota, Nebraska and Wisconsin.

Mark Hollingsworth will head up the Arkansas, Kansas, Louisiana, Oklahoma and the Texas regions.

Representing the east coast areas of Massachusetts, Connecticut and Rhode Island is Christa Grenat.

Chris Hall will exemplify the Ruff Wear spirit in Alabama, Georgia and Mississippi.

Bob Beale will lead the sales efforts in the Sunshine State of Florida.

Founder and Leader of the Pack, Patrick Kruse is thrilled with the new countrywide representation and enthused, “All of these individuals truly embody the spirit of Ruff Wear. They live with zeal and enthusiasm, communicate our core philosophy with passion and believe in the high performance dog gear we continue to create for active canines. We welcome them to the pack.”