June 2, 2009

Climate Changer™ Fleece Jacket Wins Polartec® APEX Design Award for Innovative Use of Polartec® Recycled Fabric

Bend, OR - Coming in Fall 2009, Ruff Wear’s new Climate Changer™ Fleece Jacket for dogs keeps your four-legged friend insulated from the cold when you’re trail running, hiking, or kicking around town.

Ruff Wear, the leading producer of high performance dog gear, expands their existing eco-sensitive line this fall with the addition of the Climate Changer Fleece Jacket. Made with Polartec® Classic 200 fleece fabric, the Climate Changer contains 87 percent recycled content, which minimizes the product’s carbon footprint. In recognition, Polartec® has awarded Ruff Wear its coveted APEX Award for outstanding achievement in design and innovative use of Polartec® fabric. Available starting October 2009 through specialty pet and outdoor retailers as well as through www.ruffwear.com, the Climate Changer will save the energy equivalent of 7.2 pounds of carbon dioxide per jacket compared to virgin polyester.

Each year the Polartec® Apex Awards recognize the best garment and accessory designs in the world for their innovative use of Polartec® fabrics. Products are judged on fit, function, and design as well as the thoughtful application of Polartec® fabrics to achieve the desired performance.
 
“Ruff Wear strives to develop new products that leverage the latest carbon-reduction technologies while elevating overall product quality.  Minimizing our environmental impact is a core tenet of the company and of the Ruff Wear brand. We are honored to receive this recognition from Polartec®, one of the leading outdoor brands, and are excited to bring the Climate Changer to market this fall,” said Patrick Kruse, Ruff Wear founder and owner. 

 “Ruff Wear’s innovative use of Polartec® fabric is what really set them apart from the other entries. What’s more inventive than using this fabric for a canine jacket? Ruff Wear earned the APEX Award in recognition for their innovation and environmentally conscious product development.” said Allon Cohne, North American marketing manager, Polartec®. 

About The Climate Changer Fleece Jacket 
Ideal for cold and clear conditions while trail running, hiking, and for in-town excursions. The Climate Changer is highly breathable and provides warmth without weight. 

•    Dries quickly, machine washable
•    Reflective trim provides visibility in low light
•    Easy on/off zipper
•    Colors: obsidian black, lichen green
•    Sizes: XXS, XS, S, M, L, XL
•    Suggested retail: $59.95

Ruff Wear Contact: christyc@sundropmedia.com