March 11, 2004

Ruff Wear Provides Water Safety Without Compromising Fun or Function

March 11, 2004 (Bend, Ore.) - Fetching for hours, swimming from one side of the lake to the other, floating the rapids, sniffing the saltwater scents . . . these are things that our four-legged friends dream about during the summer months. Help your canine companion go farther and float longer while ensuring their water safety in Ruff Wear's K-9 Float Coat™.

Be seen: be safe. Unless your dog is neon pink, chances are they are going to be hard to spot in the water. The K-9 Float Coat™ comes in three highly visible colors, red, blue and yellow paired with a contrasting black under panel. With these dual color panels and highly reflective 3M™ Scotchlite™ trim, you will be able to easily spot your canine in water.

Not your typical PFD (Puppy Floatation Device), the K-9 Float Coat™ is cut specifically to the contours of your dog's body ensuring proper fit and maximizing floatation and safety. This ergonomic cut floats the dog in a natural horizontal swimming position and provides the highest level of buoyancy without sacrificing mobility, function or, most importantly, fun. The snug fit and variable thickness also provides added warmth to help prevent hypothermia in coldwater.

For the over zealous canine who is not deterred by the occasional stream crossing, the K-9 Float Coat™ provides a low-profile assistance handle centered on the dog's body mass for a balanced lift. This handle makes it quick and easy to carry your four-legged friend across strong currents, heave them over logs or pull them from the water to the deck of a boat or onto a dock.

The K-9 Float Coat™ will last and last through long days spent floating through the rapids, basking in the sun on the lake, or sailing offshore. Constructed of the highest quality ballistic nylon shell, comfort nylon liner, high-buoyancy closed-cell foam and Rock Lockster® buckles, the K-9 Float Coat is engineered to keep your dog safe during wet fun summer months and all year-round.

The K-9 Float Coat™ is available in a full size range of six sizes from XX Small to X Large to fit almost every breed from a petite Yorkshire Terrier to a large Great Dane. Colors: red, blue and yellow. MSRP is $49.95 for the XXS, XS and S and $69.95 for the M, L and XL.

Ruff Wear, For Dogs On The Go®, is the maker of the original collapsible water & food dog bowls, dog packs, dog boots, dog toys, overcoats, canine life jackets, first aid kits, travel bags, training and grooming supplies and gear for dogs of every description - from family companions to working dogs. Based in Bend, Oregon, Ruff Wear sells its products through specialty pet and outdoor retailers, for more information please contact www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!