March 20, 2006 (Bend, Ore.)—Most dogs love to swim. Take for instance, Penny. Every summer we partake in a summertime boating adventure along North Carolina’s Outer Banks. As we refresh ourselves from the sun’s unforgiving rays, Penny loves to show off her uncanny ability to dog paddle. Penny’s lopsided dog-eared grin speaks for itself—she’s in canine heaven.

Penny knows how far she can go, but to be extra safe, we always outfit her in a Ruff Wear K-9 Float Coat™, a lifejacket ergonomically designed to fit four-legged friends in open-water adventures. Occasionally canines can underestimate their stamina and “get in over their heads” in deep water. As the saying goes, it’s better to be safe than sorry so it makes perfect sense to secure your canine in the K-9 Float Coat™.

Because the tapered buoyancy cells fit snugly around dog’s curves and float dogs in a natural horizontal swimming position, canines love the comfort and style of the lifejacket. High quality, durable, abrasion-resistant fabric ensures that your K-9 Float Coat™ won’t fail at inopportune times and will last for many years. Designed so your canine remains highly visible, reflective piping lines the sides and top of the coat, which illuminate at night or in low light situations. Also, dual color panels contrast against a neutral background contributing to the safety and visibility of your furry friend.


An additional safety benefit is a low-profile assistance handle, which allows you to lift your dog from the water and out of harm’s way, if necessary. Proclaims one happy human customer, “I feel a greater sense of security when I outfit Rusty in the Ruff Wear K-9 Float Coat. The strap around the neck is what makes them the best. Plus, the handle is key to pulling him out of our bottomless lake.”

Whether kayaking, sailing, power boating, water skiing or house boating, keep dogs safe in the K-9 Float Coat™. Sizing information can be found on Ruff Wear’s website, www.ruffwear.com. Six sizes: XXS – XL. MSRP $49.95 - $69.95