March 8, 2005

Ruff Wear Sponsored Athlete Wins $2500 on Animal Planet Show

March 8, 2005 (Bend, Ore.) - J.D. Platt, professional disc dog entertainer and Ruff Wear sponsored athlete, recently appeared on Animal Planet's show, Pet Star. Through training, hard work and discipline, J.D. and two of his professionally trained "K-9 Kings", Galaxy and Newberry, won $2500 for their fantastic feats and wondrous exploits. Set to invigorating music, Platt, Galaxy and Newberry performed high-flying tricks and awe-inspiring acrobatics.

A longtime Bend resident, J.D. Platt is one of ten people in the world that make a full-time living at disc dog entertainment. Platt approached Ruff Wear several years ago about a potential sponsorship because of his great gusto for their products. Says Platt, "I couldn't ask for a better group of people to help support my team. Their product line is superior to anything I've ever seen or tried, and my dogs love all the goodies." Paws down, Platt and the K-9 Kings favor the Hover Craft™, a colorful fast-flying disc, perfect for long throws and games of fetch. Additionally, the skillful canines enjoy the traveling food and water bowls, which are leak-proof, collapsible and lightweight- perfect for their busy travel schedules.

Ruff Wear and Platt both approach the relationship between canines and humans in the same regard, and believe that discipline, exercise and affection are essential to mutual respect and friendship. Advises Platt, "Take the time and patience to train your dog and the rewards are like nothing in the world. I've taken consistency in training very seriously even before I became a professional animal entertainer."

Ruff Wear, For Dogs On The Go®, produces high quality dog gear for all walks of canine life. Designed with dogs foremost in-mind (and their humans) Ruff Wear's extensive product line ensures your canine adventures are always enjoyable, from a walk in the park, to a hike on a favorite trail, to a day on the river. Based in Bend, Oregon, Ruff Wear sells its products through specialty pet and outdoor retailers, for more information please contact www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!