May 8, 2006

Ruff Wear Partners With Animal Supply Company
U.S. Distributor Will Distribute Pet Products To Pet Retailers

May 8, 2006 (Bend, OR)—Ruff Wear, leading supplier of gear For Dogs On The Go® has partnered with U.S. distributor, Animal Supply Company to distribute its canine gear to pet retailers. Effective June 1, Animal Supply Company will sell, service and educate the states of Oregon, Washington, Alaska, Idaho, Northern California and Northern Nevada. They will distribute Ruff Wear gear to Pet and Farm & Feed retailers in these states.

This is the first time Ruff Wear has partnered with a U.S. pet products distributor, having previously worked solely through independent sales representatives. Founder Patrick Kruse enthuses, “I’m looking forward to the combined forces of Ruff Wear’s premium performance, premium quality dog gear and Animal Supply’s regional market strength. Together we’re going to be a powerful team in meeting pet retailer’s needs!”

“Dog lovers are looking for functional and stylish products to help improve the time they spend with their dogs. Ruff Wear has combined those features with performance and style that “out-door life style” customers are looking for. We are thrilled to be partnering with Ruff Wear,” stated Al Puntillo, Animal Supply, Director of Sales.

Animal Supply Company provides selling and distribution services to Specialty Pet and Farm and Feed retailers through its three strategically placed distribution warehouses and 15 outside sales representatives. Like Ruff Wear, Animal supply is constantly looking for new ways to keep independent retailers competitive, unique and attractive to consumers. Their product offerings and philosophy all center on brands and products that put the “special” in pet specialty. Retail partners and vendors can view manufacturer links, download current promotions, forms, reports, price lists and place orders at www.animalsupplycompany.com or 1-800-323-2963.

Ruff Wear’s mission is get people outside and active with their dog. Ruff Wear strives to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend—whether it’s 15 minutes of playtime, a long walk or day hike, keep your companion fit, healthy and happy. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions. Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!