Bend, OR

Ruff Wear, the leading producer of high performance dog gear, unveils new products for winter including the new Polar Trex™ Dog Boot and a re-design of the popular Cloud Chaser™ Soft Shell Dog Jacket. Both products are available now through specialty pet and outdoor retailers as well as through www.ruffwear.com.  

U.S. Spending on Pets Continues to Rise in 2010
While people may be cutting back on discretionary spending, they’re not cutting back on their pets this year. The American Pet Products Association (APPA) estimates that in 2010, Americans will spend an approximate $47.4 billion on their pets – compared to $45.5 spent in 2009.

With cold weather activities on the calendar, Ruff Wear’s new winter –specific gear means your canine companion can join in the outdoor fun, no matter the weather. Dog’s paws should be protected from snow and ice before heading out on that annual New Year’s Day snowshoe trip. Consider these gift ideas: 
• New Polar Trex Dog Boots: any dog would be lucky to get a set of warm, winter dog boots designed to perform in ice and snow! New for the Fall/Winter 2010 season.

• New Cloud Chaser Soft Shell Dog Jacket: Designed for ultimate full-coverage weather protection, the soft shell fabric was updated to take advantage of the latest advancements in windproof, waterproof and breathable membrane fleece fabric construction.

Give a gift that gives back this year!
Ruff Wear’s first ever 2011 Dog Calendar is a must when you’re looking for a wallet-friendly gift for dog lovers. The photos in the calendar were taken by Ruff Wear’s faithful fans and the calendar is just $10. In addition, a portion of the proceeds will support The Conservation Alliance! We hope this calendar inspires everyone on your holiday list to find a new adventure to share with their dog each month. 

The holidays have gone to the dogs!  More gift ideas from Ruff Wear
According to the 2009/2010 America Pet Products Association’s (APPA) National Pet Owners Survey, 45.6 million U.S. households have a dog. There are an increasing number of families shopping for gifts for their dogs, and Ruff Wear offers a selection of eco-sensitive dog toys, as well as outdoor-activity inspired dog collars and leashes, that make great stocking stuffers and are all under $25:

• The SquareBall™ rubber dog toy features interactive commands for training and play
• The Sqwash™ is a pliable rubber toy that is soft on dogs’ teeth and gums

Like all Ruff Wear rubber toys, they are made from natural (versus petroleum based) rubber, a renewable and sustainable resource. Most importantly, eco-sensitive interactive toys keep dogs and their families active, especially after holiday meals!

The Hoopie Collar™ and Flat Out™ Leash together make a great gift idea. The Flat Out Leash has a unique side release buckle giving you the option to quickly and easily clip the leash around a tree while you run in for a latte or hot chocolate.    

Gift Ideas from Ruff Wear – pricing details:
Ruff Wear’s new 2010 fall/winter products:
• Polar Trex Boots – MSRP: $89.95
• Cloud Chaser Jacket –MSRP: $74.95
• Ruff Wear’s new 2011 Dog Calendar: $10
Ruff Wear Eco-Sensitive, Interactive Dog Toys:
• SquareBall Rubber Dog Toy – MSRP: $17.95
• Sqwash Rubber Dog Toy –MSRP:  $11.95
Ruff Wear’s Hoopie Collar and Flat Out Leash:
• Hoopie Collar – MSRP: $11.95
• Flat Out Leash –MSRP: $19.95