September 14, 2005

Maintain Your Canine’s Visibility During with Ruff Wear’s Lab Coat™ II

September 14, 2005 (Bend, Ore)—Dogs love to be the center of attention—especially when getting noticed keeps them safe. Introducing Ruff Wear’s Lab Coat™ II, a newly designed coat that enhances safety and visibility.

The coat serves as a visible marker helping dog guardians and other humans see and recognize dogs in wilderness settings and high traffic conditions. When you and your dog are exploring wooded trails during peak hunting season, the bright and reflective Ruff Wear Lab Coat™ II will ensure that your four-legged friend stands out, providing a distinct marker that your dog is not game.

Featuring a dual-color (yellow and orange), high contrast design for enhanced clarity, the Lab Coat™ II also provides highly reflective trim along the sides, adding to the dog’s visibility. Additionally, the coat features a light loop centered on the dog’s back that allows Ruff Wear’s Beacon™—a flashing red light to attach. The Beacon™ uses a Light Emitting Diode (LED) that allows dogs and humans to be seen up to a half mile away and lasts up to 130 hours of continuous use.

The Lab Coat™ II provides an ergonomic cut that is comfortable and stays in place—even on the most active dog. The two adjustable, angled straps allow for a perfect fit throughout the small, medium and large sized Lab Coat. The rip-stop nylon outer shell provides additional protection nature’s elements while the interior mesh liner encourages comfort. The outer shell also repels water.

The best active outdoor pursuits are ones in which humans and canines are properly outfitted in safe, functional gear. By equipping your four-legged friend in Ruff Wear’s gear For Dogs on the Go™, you are sure to add to the enjoyment of the adventure.
Lab Coat™ II: MSRP $29.95; Beacon™: MSRP: $11.95.

Ruff Wear will be closed on Friday, July 3rd in honor of the Fourth of July holiday. Orders placed after 10am on Thursday, July 2nd will not be processed until Monday, July 6th. Thank you!

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!