September 15, 2005

Ruff Wear Launches Inventive DogLock™ Locking Leash

September 15, 2005 (Bend, Ore)– There are approximately 62.4 million household dogs in the United States today.(1) Of these, there are approximately two million companion pets stolen(2) annually. Only an estimated 10 percent(3) are ever returned.

Ruff Wear, creators of canine gear for active dogs on the go, has pioneered the DogLock™ Locking Leash. It is the first-ever locking leash for dogs, now offering pet owners a way to safeguard their dogs while still including them in their daily routine. This locking leash system is becoming a “must” for dog lovers.

The DogLock™ Locking Leash is a strong, reinforced leash combined with a unique lock that allows you to secure a dog to a fixed object (like a tree or post) during quick trips into the grocery store, post office, coffee shop, or other neighborhood errands. It can be used as an everyday leash with any collar, lead or harness for a simple and effective way to protect a dog from theft. It is recommended for dogs with neck sizes between 12 and 28 inches around but can work on virtually any sized dog.

Safe and Secure Design
The DogLock™ Locking Leash design consists of strong nylon webbing, reinforced with steel cables to prevent the leash from being cut or chewed. A durable swivel hook prevents leash twist and provides quick connection to any collar, lead or harness, and features a nickel-plated hardware for a high-quality, attractive finish. Grommets on the leash allow fully adjustable sizing in one-inch increments, making the product ideal to use with any sized dog.

How It Works
The DogLock™ Locking Leash works by looping the handle of the 6-foot leash around a fixed object like a pole or signpost. The opposite, adjustable end is fastened around the dog’s neck by clasping the push-button key lock through embedded steel grommets. As long as the dog’s head cannot slip through, the canine is completely secure. The DogLock™ Locking Leash is removed by using a key to unlock the dog. Two keys are provided in case one is lost.
Wherever you live, it’s important to keep your loyal canines safe. The DogLock™ Locking Leash can help provide that extra bit of security.

(1) Source: Humane Society of the United States: www.hsus.org
(2) Source: In Defense of Animals: www.idausa.org
(3) Source: Stolen Pets: www.stolenpets.org

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!