October 10, 2006

Ruff Wear Launches a New Website

October 10, 2006 (Bend, Ore)—Ruff Wear, creators of gear For Dogs On The Go®, has launched a new website showcasing its gear and devotion to a get on the go lifestyle. The site conveys Ruff Wear’s passion for dogs and love of the outdoors, offering a fresh take on the entire company’s fun and active philosophy.

“Ruff Wear is the ultimate 'have fun with your dog' website. It is all about taking your dog with you wherever you go. I always have at least two dogs, Zoe and Chunk, laying around my chair while I am programming the site. The fun part is what we get to go do after I am finished working,” states Shirley Studebaker, Ruff Wear’s web developer.

The new website design is a continuum of image and attitude from the most recent Ruff Wear catalog, and envisages what the company achieves with its gear, namely, designing and producing innovative dog gear that enhances healthy and happy activities shared by humans and canines. The dynamic lifestyle photos and earth tones express motion and an active outdoor lifestyle. Ruff Wear has revolutionized canine gear from head to paw, with items such as the Lighted Lab Coat™ and new Bark’n Boots™ Grip Trex™.

Ruff Wear Founder Patrick Kruse states, “Ruff Wear creates gear that allows for safe, fun quality time between humans and canines. Our new website celebrates the fun of getting out with your four-legged friends. Let's face it, dogs running down a trail, jumping for joy and diving into water will put a smile on everyone's face. Our goal is to share that fun in everything we do, from the gear we make to perusing our website.” The fun and inspiring look of the new site is a testament to this endeavor, as well as what Ruff Wear products achieve. The new site truly embodies and celebrates three of Ruff Wear’s favorite things: run, jump, play!”

Ruff Wear’s mission is to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend – stay fit, healthy and happy – whether it’s 15 minutes of playtime, a long walk, or day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions. Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!