September 13, 2006

Ruff Wear’s Glow-in-the-Park™ Technology Lights up Your Lab!

September 13, 2006 (Bend, Ore.)— Just in time for the seasonal change Ruff Wear, innovator of gear For Dogs On the Go®, introduces the Lighted Lab Coat™ with Glow-in-the-Park™ technology. Featuring an active light source, this coat keeps our best friends visible during dawn and dusk pursuits. The Glow-in-the-Park™ technology provides a distinctive blue light that’s visible up to 1,000 feet away, setting a new standard for lighted visibility. The Lighted Lab Coat™ has an active cut and ergonomic fit providing durability and performance.

“I am excited about how the Lighted Lab Coat™ transcends other safety vests with its active light source,” says Ruff Wear designer Niki Singlaub “ Now that daylight is shorter being able to keep tabs on my dog when I get out before and after work from as far away as a thousand feet helps ensure his safety.”

The Lighted Lab Coat™ is made of durable, water-resistant, ripstop nylon. The ergonomic cut allows for a full range of motion, and adjustable straps aid in a precise fit. The Glow-in-the-Park technology uses two standard AAA batteries in a compact battery pack to light up bright blue flexible wires running along the sides of the coat. The light will stay illuminated for more than twenty hours in the on mode and in the flashing mode for more than fifty hours. It has been tested and tested some more, illuminating in conditions where other reflective materials are ineffective. For added visibility, the contrasting colors and reflective trim of the Lighted Lab Coat™ stand out in a range of light conditions.

The Lighted Lab Coat’s™ advanced active light source will keep your dog safe and visible wherever your forays take you – campsites, dark forests, running trails or busy city streets. Use the coat whenever you want your four-legged friend to be seen and safe. Increase your activity this fall and winter at dawn and dusk. There is no reason not to “get on the go” with your canine and her Lighted Lab Coat™.

Get On The Go. Ruff Wear’s mission is to enhance the interactive bond between canines and their human guardians. Ruff Wear encourages an active lifestyle for everyone with a four-legged friend – stay fit, healthy and happy – whether it’s 15 minutes of playtime, a long walk, or day hike. Our gear For Dogs On the Go® combines performance, quality, fit, function and safety to meet the needs of active and adventurous canines and their companions. Based in Bend, Oregon, Ruff Wear sells their line through specialty pet and outdoor retailers as well as through www.ruffwear.com.

Ruff Wear - gear for dogs on the go - is a manufacturer of canine performance products and dog gear. We make dog bowls, dog boots, dog packs and dog lifejackets. We also specialize in dog apparel, dog coats, leashes and couplers, collars, harnesses, dog beds, dog toys, and dog safety gear. Our products provide solutions to enhance the relationship between owners and their dogs while participating in outdoor recreational activities together such as running, hiking, jogging, trail running, skiing, snowboarding, camping, traveling, climbing, biking, paddling, kayaking, rafting and other outdoor activities and sports. We also sponsor many rescue dogs, sled dogs, animal rehabilitation centers and service dogs. Ruffwear.com is the online presence of the company, Ruff Wear, Inc. Our entire collection of Ruff Wear products and gear can be found on our ruffwear.com website and many of our products can be purchased through our independent retailers. Common misspellings of Ruff Wear are ruffware, roughwear, roughware, roughgear and ruffgear. Get On The Go!